Coffee with a Message at Hidden Gem Coffee in Hanoi

Practically designed for Instagram, Hidden Gem Coffee feels like a whimsical and anime-esque technicolor experience.

The owner wants to raise awareness on reusing, recycling, and reducing waste in a country very much still in the beginning stages of environmental policy and awareness. He gave a talk when I visited that he especially cares since people in his hometown developed higher rates than average of cancer due to industrial waste pollution from nearby factories. In general, he’s concerned about environmental degradation in Vietnam and really there are stories like this all over Asia as a cost of economic development, so it really resonated with me.

The walls are lined with murals of a previous era of Vietnamese life toned with the nostalgic quality that characterize so many of Hanoi’s cafes. He mentioned the paintings of traditional life were inspired by his mother. The cafe was one of the newest and most unique I visited in Hanoi since he decorated the entire place with unwanted items he’d gathered, hence the name Hidden Gem. It also features three levels of seating with good internet so it’s an ideal study and workplace as well.

I enjoyed my egg coffee, though not the best I’ve had, which is an honor I reserve for Cafe Giang. The egg coffee I had was certainly made with love and skill – eggs whipped with their unique use of Bailey’s instead of other liquors, usually a rice wine, typically used in egg coffee. This place is worth a stop to decompress from hectic Hanoi and worth your support. It’s also close to this awesome sticky rice place.

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